The Power of Leveraging Retail Brands
When your company brand appears alongside a recognizable retail brand, your customer brings their existing impression of that retail brand with them. Those associations can help reinforce what you want your own brand to communicate.
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Here are three ways a retail brand influences your marketing.
When your company brand appears alongside a recognizable retail brand, your customer brings their existing impression of that retail brand with them. Those associations can help reinforce what you want your own brand to communicate.
Positive Associations Spill Over
Your customers already have opinions about the retail brands they know. They know what those brands represent, what to expect from them and how those brands make them feel. When your company’s logo appears alongside a familiar retail brand, those existing associations can become part of the experience your customer has with your brand.
Consider a healthcare organization choosing a retail brand people associate with comfort and care. Those familiar feelings can create a natural connection to the healthcare organization’s own commitment to making people feel cared for.
Retail Brands Reflect Your Values
The retail brand you choose can also reinforce qualities that are important to your business.
If sustainability is a core value of your company, you might choose a retail brand known for recycled materials, responsible manufacturing or environmental stewardship. That connection gives your customers another way to see your commitment to environmental responsibility.
If your business promotes an active lifestyle, a performance brand associated with movement, wellness and achievement can complement the lifestyle your customers already embrace.
A fitness organization, sports medicine practice or outdoor company can use that connection to reinforce what their brand represents.
If your business is built around quality, a retail brand recognized for craftsmanship and thoughtful design can reflect the level of quality you want your customers to experience.
And if innovation is part of your identity, a retail brand known for technology, creativity or forward thinking can reinforce your company’s focus on ingenuity and progress.
Familiarity Gives Your Brand an Opening
Sometimes your company is the new name in the room. Whether you are meeting prospects at a trade show, recruiting new employees or introducing your business to a potential client, the recipient may not know your brand yet. But they may already know the retail brand on the product you are giving them.
That familiarity creates an immediate point of connection. Your company gets an introduction alongside a brand the recipient already recognizes, creating an opportunity for your own brand to become part of that positive experience.
The right retail brand gives your promotional marketing another way to tell your story. The retail brand you put alongside your own is a strategic choice.
I’m here to help you find the retail brand partnership that brings your company’s qualities into focus and makes your brand shine.
Kara
Crocs
Individuality • Comfort • Playfulness • Self-expression • Approachable
Under Armour
Performance • Athleticism • Determination • Innovation • Strength • Ambition
CORKCICLE
Design • Style • Modern • Sustainability • Everyday luxury
Bose
Sound quality • Innovation • Sophistication • Performance
TUMI
Luxury • Travel • Professionalism • Quality • Reliability
MiiR
Purpose • Sustainability • Thoughtful design • Generosity • Responsibility
Igloo
Outdoor • Adventure • Reliability • Family • Recreation • Americana
Cotopaxi
Adventure • Sustainability • Social impact • Optimism • Purpose
YETI
Durability • Outdoor lifestyle • Quality •
Performance • Ruggedness
Stanley
Durability • Heritage • Reliability • Everyday utility • Community
Titleist
Excellence • Precision • Performance • Expertise • Quality • Achievement
Yankee Candle
Comfort • Home • Warmth • Nostalgia •
Celebration • Self Care
Moleskine
Creativity • Thoughtfulness • Design • Culture • Imagination • Personal expression
Sun Bum
Carefree • Beach lifestyle • Family •
Wellness • Fun • Environmental awareness
